Dreamforce is a big deal. Having a world-class presence at this particular time and place is critical for any company in that space. Clari decided to forgo the usual booth inside the expo and instead created a headquarter nearby at the lounge Executive Order.

I owned nearly all brand and design aspects of this event. I made the key graphic that embodies the concept of a “revenue compass” to go with Clari’s slogan, “A new way to Revenue.” It was the largest event of the year for this company. I created the key graphic which resonated with the product and marketing team and informed the rest of the design. This included environmental design of the exterior and interior space (which I did all scaling for), print and digital collateral, and even down to what uniforms the staff should wear.

All of this was done on an extremely compressed timeline as the company decided at the last minute to do this event. I was calling vendors to make sure they could deliver on our timeline and working closely with marketing to make sure everything got sent out when it needed to. This project was fun to work on, despite the tight timeline, and it resulted in a great many leads for the sales pipeline and I was given a standing ovation by the senior staff.

Clari President's Club