I wrapped a brown cardboard box with textured paper and added a white paper strip with a layer of decorative paper on top. A white ribbon ties it all together. The color is slightly more blue than Tiffany blue, and with white it feels festive and elegant.
Development on this logo continues. The straight legs of the M were not working. I took the W and flipped it for a more distinctive character. The scale of the logo in relation to the logotype also needed adjusting. Below are some experiments with using the logo shape with photos.
The process started with a discussion of what the audience should sense when seeing the logo, and how to combine that with the client's brand and values. Next, a flurry of pencil sketches to rough out an idea. Then when a solid direction was decided, on to Illustrator for clean rendering. One of the main decisions was how abstract to go with the lotus, and weighing the pros and cons of both. The color palette is still being explored.