Work in Progress: Logo
The process started with a discussion of what the audience should sense when seeing the logo, and how to combine that with the client's brand and values. Next, a flurry of pencil sketches to rough out an idea. Then when a solid direction was decided, on to Illustrator for clean rendering. One of the main decisions was how abstract to go with the lotus, and weighing the pros and cons of both. The color palette is still being explored.